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You are here: Home / The ‘internet’s favorite underwear’ goes mainstream: Gen Z brand Parade agrees to be bought

The ‘internet’s favorite underwear’ goes mainstream: Gen Z brand Parade agrees to be bought

August 15, 2023 by US Top News and Analysis

Parade, the underwear startup that vowed to be the opposite of Victoria’s Secret, has agreed to be bought by Fruit of the Loom licensee Ariela & Associates.

Filed Under: Uncategorized

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